Concept Board Creative Term - Jason Wu

For my creative team of Jason Wu I created a concept board to help summarise and visualise the outcomes and inspiration behind the film I'm going to create. Initially inspired by the uplifting and motivating adverts put out by brands such as Nike for women and Dove I would love to create a film that is solely based on the purpose of celebrating female differences and individuality.

I added to the concept board inspirations from these type of campaign videos I have seen previously that are very inspiring and uplifting to watch. I also added some other images from my Pinterest board that execute this idea of positivity and inspiration. I want to show a handful of different women doing things and being themselves in ways that makes them embrace their femininity regardless to the societal standards. I tried to find some different images of my ideas for this; a woman playing football, a mother, a creative, a woman focused on education and so on. As well as content I wanted to make sure there was a colour scheme and similar aesthetic of warmth, light and colour. This is to portray a similarity for the viewer to relate to. The film style will be personal as its a documentary style film, shots will be intimate and raw.

Sources:

Campaigns of The World. (2020). Nike - Dream Crazier | #JustDoIt. [Online]. Available from: https://www.youtube.com/watch?v=zWfX5jeF6k4 [Accessed 02/11/21]

Nike. (2021). The Toughest Athletes | Nike (M). [Online]. Available from: https://www.youtube.com/watch?v=_-5MGkUwe6w [Accessed 10/11/21]

Quazi, E. (2021). Jason Wu Concept Wu. [Online]. https://www.pinterest.co.uk/evquazi/jason-wu-concept-board/jason-wu-concept-board/ [Accessed 10/11/21]