Audience Profile

Now I have a solid idea and plan for my final film, I wanted to think about the audience it will actually reach. Despite the film portraying all types of women, I know it wont necessarily target and communicate to all demographics. I thought it was important for myself as the filmmaker and for the client to know what sort of audience this film is going to reach and work with. Jason Wu already targets their garments to a wide range of women - in Tianna's words from her brief 'Simple, women with passion for beautiful things. Our main target audience varies from the gorgeous previous 1st Lady, Michelle Obama, to a simple teenage girl, to a professional model, to a blogger, to a drag queen and transgender women. All united and celebrating beauty when wearing Jason Wu.'

Despite their range in audience for garments, I want this film to communicate to females of the 18-30 age range, who are politically aware and are feminists. They will feel moved by the film and share this on their social media sites or blogs where they will discuss impacts or emotions felt from a film like this. They are youthful and easily inspired, constantly looking for ways to better themselves and their knowledge. These women are either students or highly educated with well paying high status jobs that they have worked hard for, they buy luxury because it rewards them for their hard work, not to establish status. They have a European style and shop designer for the quality, valuing each garment and not taking part in fast fashion. They shop similar designers such as Acne Studios or Alexander Wang and don't wear this for logos or big names.